Overview:
For this project, I created an integrated brand system for a fictional nonprofit called Unsoiled Preservation Co., reflecting my passion for environmental conservation. The organization provides resources to national parks and the public to educate, raise awareness, and create real impact, offering classes and events such as park cleanups and educational programs. My goal was to develop a cohesive visual identity that communicated the organization’s mission, values, and dedication to preserving nature. I designed a style guide, business card, billboard, and website homepage, exploring how a unified brand system can effectively convey purpose and inspire engagement across both print and digital platforms.