For this project, I reimagined the 2025 Sundance Film Festival’s brand identity and applied it across a poster, program flyer, ticket, and badge with a lanyard. I wanted to explore a design style where the visual approach was intentionally a little more difficult to grasp, encouraging viewers to look closer, engage more deeply, and uncover meaning as they explored the materials. The goal was to create a cohesive yet bold and playful system that reflected the festival’s prestige while pushing creative boundaries. This project allowed me to experiment with typography, layout, and hierarchy across multiple touchpoints, demonstrating how a unified visual identity can create a memorable and engaging experience for attendees.