Overview:

The Nexus Awards is a multi-day graphic design conference and awards show celebrating innovation, creativity, and connection within the design community. For my senior seminar project, I created a full integrated brand system for the event — including the visual identity, print collateral, and digital materials.

The core marketing concept, “Connect. Create. Celebrate.”, guided the direction of the entire brand. It represents the journey of designers coming together to share ideas, push creative boundaries, and honor outstanding work in the field. The visual system uses bold typography, layered graphics, and vibrant motion to reflect that energy and collaboration. Overall, The Nexus Awards aims to embody what makes design powerful — its ability to bring people together through creativity and celebration.